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What makes Powerlogos Design Different?Our design philosophy: Credibility Based Logo Design. Mr. Haig has done extensive university-supervised research in what makes a logo work. The answer is in credibility principles in sales communication. Mr. Haig is currently a PhD candidate in this subject. This is also the subject of his best-selling book, The Power of Logos: How to Create Successful Company Logos, NY: Wiley. Mr. Haig has over forty years applying this philosophy to hundreds of successful logos from AT&T and Rockwell International to Housen Painting, a small house painter in Rawlings New York. |
