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Why is Credibility Important?This is simple. People are either credible about something… or not. We all have our special interest so we are all credible in some ways. We take advice from credible people. We judge if they know what they are talking about and are trusted. For example we listen to our trusted stockbroker, butcher, handyman or computer expert. We do the same with credible companies (mostly buying products or services like we do with our stockbroker, butcher, handyman or computer expert.) We don’t buy from companies which are not credible – no product or service knowledge and not trustworthy anyway. |
