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What If I Don't Like Any Designs?With our process, this question should actually be “what if I do not like the planning objectives?” This is where the logo is described in verbal terms. We have already defined the objectives, and agreed to these. Our creativity takes over from there to translate the verbal objectives into the same visual design form. You have the option not to proceed after reading our Logo Planning Report objectives. The second part of this question should be “who is the ultimate judge of the logo?” In all due respects, this is the person buying your product or service. Your customer must be moved to buy. Not the client company. Our client’s leave this judgment to our Executive Design Team as to what is a Credibility Based Logo Design based on our planning objectives. |
