|by Dr. William L. Haig
CEO Powerlogos Design
Co-author, The Power of Logos: How to Create
Effective Company Logos,
NY: Wiley, 1997 (fifth printing.)
Powerlogos Design Launches ROI Logo Research
Press Release - February 8, 2004
Powerlogos Design™ has developed return
on investment research methodology which allows company
mangers to determine if their logo will be successful before
the logo is implemented. Unlike other return on investment
research (or ROI), Powerlogos relates the logo with its
success directly to achieving company goals in advance of
the logo going “live.”
Company managers have the knowledge before they print the
logo on business cards, stationery or use it in advertising
that the logo will actually work. The research is based
on credibility principles applied to logo design. Credible
people are more successful in persuading relative to a particular
issue on which they are knowledgeable, and they can be trusted.
Powerlogos is a pioneer in adapting credibility principles
to the planning and design of logos.
Credibility can be measured. So can logos which are credibility-based.
This is what gives the Powerlogos ROI this unique logo evaluation
About Powerlogos Design™: Powerlogos is a
highly successful logo online design firm, planning and
creating Credibility Based Logo Design. The process
gives logo design a specific direction. This reduces creative
time; hence logos are developed with more efficiency. Thus,
the firm charges a very low fee for highly successful logo
design which works.
© William L. Haig, Ph.D. or Bill Haig, Ph.D. 2006
This is an original work of the author. All rights reserved. Copyright registration will be applied for. No part of this article may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical photocopying, and recording or otherwise, without prior written permission of the author.