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Powerlogos Design

"The Power of Logos" Book

The Power of Logos (Hardcover)

The Power of Logos
How to Create Effective Company Logos

William L. Haig, Co-author, NY:Wiley, 1997 (fifth printing).

"This book brings
together both design
and marketing expertise
to explain how to create
a truly effective
company logo."


brandchannel.com (Interbrand)
"Entertaining and easy to grasp with several visual examples to reinforce or illustrate the points made in the writing. (...)" - RR
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Communication Arts Magazine
"(...) The authors subtitle their book "How to Create Efective Logos" and truly seem to understand that logos are a force in the marketplace and in the corporate world. After a good study of what they have to say, the force may be with you." - Byron Ferris
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Amazon.com (customer review)
"Every business that needs to express their identity needs to own this book. Not educating yourself on the nuances of logo design could break your company. " - Scott Knudsen
Average customer review: 4.5 stars out of 5
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Ph.D in Logo Design

2007 Powerlogos Design. All rights reserved. 'Powerlogos Design', 'Credibility Based Logo Design', 'Logo Implementation Guidelines' and Logo Planning Report' are registered 
service marks of William Haig. Other brands or products are trademarks, service marks, registered trademarks or registered service marks of their respective holders.